Sustainability isn’t just trendy, it’s a powerful tool to attract and reward your customers. But sustainability doesn’t begin with biodegradables and energy efficiency – sustainability begins with how you manage your waste. And how you handle your waste can get your business some powerful attention.
Consumers want and expect the brands they interact with to be sustainable: in 2013, 71% of Americans considered the environment when they shopped (Cone Comms.) and 66% of global consumers say they’re willing to pay more for sustainable brands (Nielsen).
While most consumers likely won’t immediately consider trash in the discussion surrounding sustainability, they want you to lead the way:
You have a unique opportunity to define what sustainability looks like for your company, and how your customers can feel good about their purchases. It’s an altruism by association.
Quality and price will always outweigh sustainability in the eyes of the consumer, but that “warm fuzzy” can draw them in and create positive feelings associated with the purchase and the brand – across industries:
Before you switch to LED bulbs and go paperless, you need to analyze your waste services as your first step towards sustainability. While your energy consumption and the supplies and tools you implement do impact your overall sustainability, your waste output will be one of the most deliberate demonstrations of your environmental impact.
Start a conversation with your waste management company to better understand your waste services, how they affect the environment, and what you can do to utilize your services sustainably.
For most businesses, landfill waste is unavoidable. Here are a few ways to make the most of your waste services while increasing sustainability:
Analyze your supply chain to eliminate unnecessary purchases and unnecessary waste
Do your best to eliminate single-use products and opt for biodegradable products when necessary
Composting can divert a lot of waste from the dump, and your waste services company can help guide you towards an option that is right for you.
Every waste management company has their own standards for recycling (ie no trash bags, etc.). Be sure to familiarize yourself with appropriate practices.
When food items are too good to compost, consider food donation.
How your waste provider fulfills your services impact your sustainability, so ask a lot of questions when choosing who to partner with.
Once you have implemented any efforts to boost sustainability, communicate your efforts deliberately to customers. A recent study on consumer decisions and “good feeling” influence required distinct and direct messaging (University of Goettingen, Journal of Cleaner Production) – so don’t worry about bragging.
At Enevo, we like to make sustainability real and actionable for our customers, and we have our technology to thank.
Our solutions begin with our sensor: monitoring waste levels so we only empty your dumpsters when they need to be emptied. We empty dumpsters on a route and schedule that minimizes the number of miles driven while avoiding overflow, reduce emissions while collecting dumpsters in need. We’re then able to decrease carbon emissions while allowing you to only pay for the collections you need.
Meanwhile, our advanced analytics software works to understand your waste behavior over time, so we can continue to decrease your costs, decrease landfill waste, and increase recycling diversion rates. If you’re creating a CSR report, you can utilize Enevo’s real, hard data that tracks your trash and recycling. Accuracy is especially valuable when 78% say they will boycott a product if they discover an environmental claim to be misleading (Cone Comms.).
Utilizing our technology, we’re able to conduct supply chain analyses to discover where and how our customers can reduce their waste from the top down.
We implemented these tools to improve the sustainability of an international doughnut franchise:
…all while saving the organization 28% on their overall waste services. Read the full case study here.
Your sustainability will require a dynamic solution, and how you handle your waste will play a crucial role. Enevo is just one way to increase your sustainability.
We'd love to help you get a head start on your green practices AND save you some money— after all, we don't make money unless our customers save money. Contact us here for more information.